SCPE Shenzhen Special Channel Pet Supplies Expo

【Exhibition Overview】

    The Shenzhen Special Channel Pet Products Expo (SCPE) is held concurrently with the Shenzhen Gift & Home Fair. Established in 1993 and officially certified by UFI (The Global Association of the Exhibition Industry) in 2005, the Gift & Home Fair is a flagship event in China's gift and home sector.

    The expo attracts over 100 professional associations and professional markets from across the country to lead group visits for procurement, and has cumulatively invited over 300,000 professional buyers from home and abroad to engage in business negotiations. It is regarded by the industry as the "barometer of the gift industry" in China and the wider Asia-Pacific region.

【Positioning and Model】

    For pet product companies, this expo serves as a high-quality and efficient trade matchmaking platform, enabling businesses to quickly connect with professional gift and premium procurement buyers, while also helping them explore new sales channels such as livestream e-commerce and private-domain group buying leaders.

    This edition adopts a B+C activity model, which enhances the professionalism and influence of the pet industry while creating immersive experience scenarios tailored to younger consumer groups. The ultimate goal is to empower brand development and boost brand awareness and consumer affinity.

    The Shenzhen Special Channel Pet Products Expo (SCPE) adopts a brand-new operating model combining exhibition broadcasting, product selection sessions, and investment promotion meetings. Its core values include:

    - Creating a brand-new industry platform that integrates product and sales for quality consumer goods suppliers, including brand owners, channel distributors, source factories, and retail/chain stores

    - Tailor-making a dedicated product selection expo for influencers, livestream hosts and celebrities, group buying leaders, and private-domain channels, while inviting top-tier and mid-tier influencers to the venue to launch livestream selling sessions

    - Helping pet industry practitioners access premium resources across the entire value chain—covering R&D, production, supply, branding, sales, and distribution—all in one stop, providing an industry platform for direct face-to-face communication and exchange