Bottom line first: Sinulog is held every year on the third Sunday of January in Cebu City (18 January in 2026). It is the Philippines' largest and most colorful religious celebration, drawing over 5 million visitors and devotees in 2026 to honor the Santo Niño (Holy Child). 1. Dates & venue: The main Grand Parade falls on the third Sunday of January, but the season kicks off in early January with the Fiesta Señor nine-day novena, followed by street-dance competitions and cultural shows from the opening weekend (around 11 January). The Grand Parade runs along major roads such as Osmeña Blvd in the city center. 2. Highlights: Expect a street carnival of dancers, floats, face painting (the Pit Señor tradition where revelers smear paint on each other), outdoor concerts and fireworks. "Pit Señor!" is the festival greeting — join the crowd and shout it back. 3. Practical tips: January is Cebu's cooler season but afternoon thunderstorms are common, and rain often hits opening weekend, so pack a light raincoat. With 5 million people, expect major road closures and gridlock — book hotels months ahead and get around on foot or leave very early. Keep valuables close in dense crowds and follow security staff.