迎接學校假期！印尼觀光部推「BINA Holiday」全國購物折扣季．交通同步優惠
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迎接學校假期！印尼觀光部聯手零售業推「BINA Holiday」全國購物折扣季，印尼觀光部（Kemenpar）與印尼零售及購物中心租户協會（HIPPINDO）、印尼購物中心管理協會（APPBI）、貿易部及中小企業部攜手合作，為迎接學校假期推出「BINA Holiday & Back to School 2026」購物旅遊宣傳活動。
BINA（Belanja di Indonesia Aja，即在印尼購物就好）是一項全國性折扣活動，結合觀光推廣、購物中心、交通運輸與中小企業，旨在推動學校假期期間的國內消費與旅遊活動。
在「HIPPINDO 10週年暨BINA Holiday & Back to School 2026開幕典禮」上，印尼觀光部副部長Ni Luh Puspa對此跨部門合作表示肯定，認為這項活動可成為推動旅客在學校假期購物消費的重要動力。
Ni Luh Puspa於6月8日在貿易部表示：「每年都有聖誕新年、開齋節、學校假期等節日，HIPPINDO始終有計劃地推動旅客消費，不僅限於雅加達，而是遍及印尼全國。這是非常好的計劃，有助於提升國內旅客及國際旅客的流動量。」
她補充説，迎接學校假期，政府也提供各種交通優惠：「首先是交通連結方面，政府已準備火車折扣、國營航運公司PT Pelni及ASDP渡輪優惠。自航空燃油價格上漲以來，政府已實施100%增值税（PPN）補貼措施，這項優惠將延續至學校假期。」
規劃購物旅遊路線
談到購物旅遊，Ni Luh表示學校假期是推動旅客消費的關鍵時機，並建議未來應設計專門的購物旅遊路線，作為國際旅客的參考指南。
她指出：「過去馬來西亞和新加坡旅客習慣前往萬隆購物，他們已有固定的購物地點清單。我認為若想更深入合作，我們需要設計購物旅遊路線，不只是推銷景點，而是推銷『體驗』——而體驗就是購物中心和商場的折扣活動。」
Ni Luh期望這項活動能提升來訪印尼旅客的平均消費金額，同時也是推動印尼本土品牌走向國際的契機：「我們不應只去馬來西亞追捧當地產品，而應該讓馬來西亞、新加坡、泰國旅客來到印尼，追捧我們的本地品牌。我們必須積極推動本土品牌的宣傳，讓它們成為吸引旅客的魅力所在。」
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