峴港如何透過數碼説故事打動旅客
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峴港峴港旅遊峴港自由行
峴港文化、體育及旅遊廳推出名為「Đà Nẵng Storytellers」（峴港説書人）的社交媒體推廣活動，招募超過 100 位關鍵意見領袖（KOL）、關鍵意見消費者（KOC）、旅遊博客及內容創作者，透過數碼平台推廣這座中部城市。
為何數碼説故事如此重要
據峴港旅遊部門統計，多達 70% 的旅客現時會根據社交媒體上分享的內容來選擇旅遊產品，涵蓋 Facebook、TikTok、YouTube、Instagram 及韓國 Naver 博客等平台。活動以「你的峴港——你的故事」為口號，邀請創作者到人氣景點及文化地標體驗考察，再分享各自的峴港故事，藉此帶動更廣泛互動。
日本航線持續加密
大阪／關西 → 峴港：由每週 4 班增至 5 班，訂位期由 7 月至 10 月。
東京 → 峴港：由每週 7 班來回增至 11 班。
峴港早前已在大阪梅田的 Tabihaku 旅遊展及關西地區展開宣傳。
以「香氣」打造品牌
峴港旅遊協會更在法國尼斯舉行的「旅遊中的香氛與香水」會議上，展出越南中部的招牌香氣——包括蓮花、沉香、白千層、香茅、肉桂、八角及咖啡豆，冀打造獨特的「越南中部香氣」旅遊品牌。
峴港關鍵數字
2,300 多間酒店及度假村，共 61,000 間客房
去年接待 1,730 萬人次旅客
越南首個推出美食體驗活動的城市——「峴港美食之旅」派發 10,000 本美食護照，可在 50 間餐廳試食
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