峴港「説書人」數位行銷攻略：百位網紅+航班加密衝觀光｜峴港旅遊
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峴港網紅越南旅遊峴港航班
越南中部濱海城市峴港（Đà Nẵng）正透過數位平台全力衝刺觀光。峴港市文化體育旅遊局近期在社羣媒體推出名為「峴港説書人」（Đà Nẵng Storytellers）的旅遊推廣活動，號召關鍵意見領袖（KOL）與關鍵意見消費者（KOC）共同為城市行銷發聲。
號召百位網紅體驗峴港
市府計畫邀請超過 100 位 KOL、KOC、旅遊部落客、影音創作者與內容創作者，參與峴港熱門景點與傳統文化據點的體驗行程，透過他們的鏡頭與分享，向全越南乃至全球旅客介紹峴港。
七成旅客靠社羣媒體找行程
峴港旅遊局指出，高達 70% 的旅客會透過 Facebook、TikTok、YouTube、Instagram、韓國 Naver 部落格等社羣平台搜尋旅遊資訊，因此數位行銷已成為觀光推廣的關鍵戰場。
深耕日本市場、航班再加密
峴港先前已在日本大阪 Umeda 地區的 Tabihaku 旅遊博覽會及關西地區推廣。據越南航空（Vietnam Airlines）數據，大阪／關西飛峴港的航班已從每週 4 班增至 5 班，東京飛峴港的航線更將從每週 7 班往返增至 11 班。
用「氣味」打響城市品牌
為了擴大峴港在國際的品牌知名度，峴港旅遊協會也在法國尼斯的「旅遊香氛」會議上，分享越南中部的代表性香氣——包括蓮花、沉香、白千層、香茅、肉桂、八角與咖啡豆等，期盼用獨特的氣味記憶深化旅客印象。
峴港現有逾 2,300 家飯店與度假村、共 61,000 間客房，去年接待旅客高達 1,730 萬人次。這個濱海重鎮也是越南第一個推出「峴港美食之旅」體驗活動與 1 萬本美食護照的城市，持續以創意內容與數位行銷，站穩越南頂級觀光目的地之列。
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