東京全新美食品牌「Onidon」！天丼名店Tenya推出創新天婦羅飯糰｜御茶之水站限定
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收藏「飯糰天丼」即將成為日本最新的爆紅美食！對「天丼」（天婦羅蓋飯）的愛好者來説，「Tenya（てんや）」絕對是第一個想到的名字。以平價、美味且品質穩定聞名的Tenya，是專賣天丼的人氣連鎖店，由Royal Holdings集團經營，該集團在日本還營運Royal Host、Sizzler和Shakey's等其他知名連鎖品牌。
當我們聽説Tenya要在Royal集團旗下開設全新概念店時，我們立刻前往預覽活動一探究竟。活動在7月7日正式開幕前一天舉行，我們抵達後發現，Tenya的全新餐廳概念名為「Onidon」（おにどん），是「飯糰天丼」（onigiri tendon）的簡稱，本質上就是將天婦羅蓋飯做成飯糰的形式。
Onidon最初被定位為「能在全球舞台上競爭的日式速食品牌」。雖然這家衍生餐廳一度接近成為炸雞漢堡連鎖店，但經過幾番轉折後，最終演化成Onidon，提供獨特的飯糰新吃法。
靈感來自Tenya員工的員工餐——他們將天婦羅蓋飯變成了飯糰。
Royal Holdings將這個創意發展成新型融合速食，計劃先在這家Onidon分店觀察公眾反應，之後再擴展到購物中心、機場和高速公路服務區等據點。參加了試吃會的當地記者P.K. Sanjun表示，Onidon具備成為全民爆款的所有條件，雖然日本各地也有販售「天娘」（tenmusu，天婦羅飯糰）的店家，但這次的組合方式完全不同，是他前所未見的。
與天娘不同——天娘看起來像普通飯糰，只是裡面放了一塊天婦羅（通常是炸蝦）——Onidon將天婦羅食材驕傲地展示在外，米飯則藏在下方，看起來更像是天婦羅蓋飯而非飯糰。
菜單共提供10種不同的飯糰口味，包含豪華版，價格從310日圓起。考量到近期便利商店飯糰的價格漲幅，這裡的豪華版飯糰其實非常物超所值。
菜單上最吸睛的品項是「Onidon Special」，在飯糰上鋪滿各式天婦羅。我們嘗試了560日圓的炸蝦口味，每一口都令人吮指回味，讓我們想回來把菜單上所有口味都吃過一輪。
所有飯糰都是現點現做，這裡是品嚐東京最獨特美食發現的絕佳去處。這是一種只能在這個特定餐廳體驗到的獨特感受，而且目前僅此一家，隱身在御茶之水站的Ecute大樓內。
餐廳資訊
Onidon Ecute Edition 御茶之水店（おにどん エキュートエディション御茶ノ水店）
地址：東京都千代田區神田駿河台2-6 JR御茶之水站2樓 改札外
營業時間：平日 10:00～22:00（最後點餐21:30）；週末及國定假日 10:00～21:00（最後點餐20:30）
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